social media Archives - Whiteboard Consulting Group Inc.

*Update: Remember that blog where I said Ruth and I were going to stay accountable for doing the blog. This is me doing the blog. Late. To note, Ruth didn’t say “That’s OK!”. She said something to the effect of, “So when will you be posting the blog”. Super effective from an accountability perspective. Thus, why I am posting this blog on Tuesday. *

What’s happening over at Whiteboard? Lot’s of things. We’re meeting up with clients old and new, and are super excited about all of the great process work, leadership work, and culture development we get to do with our clients this year.

So this new year has everyone setting goals, emptying their email inboxes, finding new and better ways of doing things. We are all bombarded with so many tasks to do , how do we actually know which ones are the RIGHT ones to be spending time on?

The steps below outline a process that you can use to identify your tasks, identify what they are worth, analyze the data, and then start booking your calendar in such a way that you can maximize the work you do to benefit you and your organization.

Step 1: Brainstorm all of your activities.

What are the primary activities you do in your business; emails, phone calls, actual “work”, social media, presentations, workshops? Write them all down (or use excel if you are of that ilk.)

Step 2: Assign value to each of them.

This can get tricky, the key is to make your best guess. Some items might not have a dollar attachment to them, and others you might need to do a little work for. I’ll take you through some of my examples:

Networking events: Last year I went to 27 networking events, and through those events (so far), We have approximately $10,000 worth of business.

1:1 Meetings: Last year I did approximately 100 1:1 meetings, and they yielded about $5,000 in revenue.

Get the point? It’s not a science, but you should start to see some patterns.

Step 3: Analyze the data

So you might start to see some patterns, like the 27 hours you spend on Social Media each week haven’t yet yielded you a client. That doesn’t mean you should stop doing social media, it is an important part of your business – rather, you could probably spend 10 hours and get the same benefit, and donate some additional time to Networking events, which seem to contribute to your sales pipeline.

Step 4: Book your Calendar!

Now, book your calendar with the activities that generate VALUE, and slot in the time to take care of all of those day-to-day tasks and emails that may not add direct value, but are a necessary evil!

Have a great, productive, efficient, and VALUABLE week!

Until Next Time,

Nicole

P.S. Like my doodle? Check out Carolyn Ellis at Brilliance Mastery! She taught Ruth and I how to doodle and we’re hooked. Be prepared for many doodles to come!

Thoughts from a Process & Social Media Rookie

Hello, my name is David Keyes, I am the newest addition to the Whiteboard Consulting family and it’s a thrill and an honour to be here. My role is that of coordinator, the arranger of schedules and the booker of appointments, along with a bunch of other hats and roles when needed. As Nicole is on vacation they’ve asked me to step up and write a blog entry for this week.

I was given the task of looking at social media to see how best we can exploit this ever growing and not easily defined medium.

My first question was, “how do I translate Whiteboard Consulting, not to mention myself and my thoughts and my role here to a social media presence?”

When I went to college no one had a desktop computer, it was 1981 and a single computer still filled a room. All of my projects and promotions were done by hand, photocopying and pressing and distributing, so much work and time went into that – now a single sentence can reach millions and one needn’t get out of ones chair! Even our smallest thoughts or photos of our lunch can be beamed internationally and to enormous audiences in real time, it makes one a little careful about all those people seeing what you say/do/think! It gives a platform for everyone, everyone’s voice can be heard and it allows for connections previous generations have never been able to engage in! It’s miraculous and scary and inspiring.

While sitting in a facilitated process mapping session it dawned on me that this room full of invigorated participants furiously throwing ideas and thoughts out to be captured by a skilled facilitator on flip chart paper, was in fact an analogue version of Twitter. That perhaps all those cyber-voices and social medias were in fact like the voices in this room, brainstorming a concept.

I find I am a contradiction of naiveté and cynicism with the medium. Despite my hesitation to post online, I’m now looking forward to riding the social media trends and hopefully using it as a way to stimulate a dialogue about words and processes. Maybe rather than approaching it with hesitancy it will help us understand better who we are and what we are doing here. Perhaps it is worth sharing ideas, ideas worth reading twenty years from now.

David